Work

An IS Perspective on Omni-Channel Management along the Customer Journey: Development of an Entity-Relationship-Model and a Linkage Concept

Year: 2018

Type: article

Source: Multikonferenz Wirtschaftsinformatik

Authors: Markus Heuchert, Benjamin Barann, Ann-Kristin Cordes, Jörg Becker

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2883804749

FWCI: 3.578

Cites: 36

Cited by: 12

Related to: 10