Work

Reprint of "A renaissance of brand experience: Advancing the concept through a multi-perspective analysis"

Year: 2018

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2018.05.047

Authors: Daniela Andreini, Giuseppe Pedeliento, Lia Zarantonello, Chiara Solerio

Institutions: University of Bergamo, University of Roehampton

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Marketing Science Institute, Academy of Marketing

Award: G5408292076

OpenAlex ID: W2883926644

FWCI: 3.578

Cites: 163

Cited by: 33

Related to: 10