Work

Market segmentation using supervised and unsupervised learning techniques for E-commerce applications

Year: 2018

Type: article

Source: Journal of Intelligent & Fuzzy Systems

DOI: 10.3233/jifs-169818

Authors: Raman Tiwari, Manav Kumar Saxena, Prajna Mehendiratta, Kshitij Vatsa, Smriti Srivastava, Rajat Gera

Institutions: Manav Rachna University, Netaji Subhas University of Technology

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2883929518

FWCI: 1.789

Cites: 30

Cited by: 9

Related to: 10