Work

Strategic customer engagement marketing: A decision making framework

Year: 2018

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2018.07.017

Authors: Agarzelim Alvarez-Milán, Reto Felix, Philipp A. Rauschnabel, Christian Hinsch

Institutions: University of Monterrey, The University of Texas Rio Grande Valley, Universität der Bundeswehr München, Grand Valley State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2884448111

FWCI: 29.59

Cites: 67

Cited by: 161

Related to: 10