Work

Effect of brand popularity as an advertising cue on tourists’ shopping behavior

Year: 2018

Type: article

Source: Journal of Destination Marketing & Management

DOI: 10.1016/j.jdmm.2018.07.001

Author: Ji-Hern Kim

Institution: Sejong University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2884514970

FWCI: 4.025

Cites: 51

Cited by: 25

Related to: 10