Work

“You are too friendly!” The negative effects of social media marketing on value perceptions of luxury fashion brands

Year: 2018

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2018.07.026

Authors: Minjung Park, Hyunjoo Im, Hye-Young Kim

Institutions: Susquehanna University, University of Minnesota

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2884685243

FWCI: 12.52

Cites: 56

Cited by: 134

Related to: 10