Work

Co-creating corporate brand identity with online brand communities: A managerial perspective

Year: 2018

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2018.07.015

Authors: Azzouz Essamri, Sally McKechnie, Heidi Winklhofer

Institution: University of Nottingham

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2884694603

FWCI: 22.14

Cites: 74

Cited by: 196

Related to: 10