Work

The Birth of Omni-Channel Marketing and New Dynamics of Consumers’ Approach to Retail Channels

Year: 2018

Type: book-chapter

Source: Emerald Group Publishing Limited eBooks

DOI: 10.1108/978-1-78714-557-320181018

Authors: Selen Öztürk, Abdullah Okumuş

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2884810166

FWCI: 3.717

Cites: 70

Cited by: 11

Related to: 10