Work

Strategic brand management for higher education institutions with graduate degree programs: empirical insights from the higher education marketing mix

Year: 2018

Type: article

Study design: Observational Study

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2018.1496131

Authors: Weng Marc Lim, Teck Weng Jee, Ernest Cyril De Run

Institutions: Swinburne University of Technology Sarawak Campus, Universiti Malaysia Sarawak

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

Funders: University of Otago, Universiti Malaysia Sarawak

OpenAlex ID: W2884904609

FWCI: 6.708

Cites: 117

Cited by: 58

Related to: 10