Undermining the Restorative Potential of Compensatory Consumption: A Product’s Explicit Identity Connection Impedes Self-Repair
Year: 2018
Type: article
Source: Journal of Consumer Research
DOI: 10.1093/jcr/ucy064
Authors: Nimish Rustagi, L J Shrum
Institution: HEC Paris
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2884964530
