Work

Positioning strategies for branding services in an emerging economy

Year: 2018

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2018.1500626

Author: Stanley Coffie

Institution: Ghana Institute of Management and Public Administration

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2884988968

FWCI: 2.683

Cites: 52

Cited by: 20

Related to: 10