Work

International Consumer Based Modeling of Foreign Country Brand Trust for Markets Improvement

Year: 2018

Type: article

Source: Journal of international business research

Authors: Yaser Sobhanifard, Maryam Akhavan Kharazian

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2885397810

FWCI: 0.351

Cites: 32

Cited by: 1

Related to: 10