Work

Target or Not? Endogenous Advertising Strategy Under Competition

Year: 2018

Type: article

Source: IEEE Transactions on Systems Man and Cybernetics Systems

DOI: 10.1109/tsmc.2018.2853181

Authors: Jianqiang Zhang, Qingning Cao, Xiaohang Yue

Institutions: Jiangsu Normal University, University of Science and Technology of China, University of Wisconsin–Milwaukee

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Natural Science Foundation of Anhui Province

Awards: G1433493621, G1991610601, 定向广告悖论及其调节机制研究：基于隐私控制视角, G4539488556

OpenAlex ID: W2885767429

FWCI: 2.683

Cites: 26

Cited by: 20

Related to: 10