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A “good” new brand — What happens when new brands try to stand out through corporate social responsibility

Year: 2018

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2018.07.031

Authors: Stefanie Robinson, Stacy Wood

Institution: North Carolina State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2885947460

FWCI: 6.261

Cites: 39

Cited by: 41

Related to: 10