Work

Cause-Related Marketing: The Role of Team Identification in Consumer Choice of Team Licensed Products

Year: 2011

Type: article

Source: Sport Marketing Quarterly

DOI: 10.1177/106169341102000305

Authors: Jaedeock Lee, Mauricio Ferreira

Institutions: East Stroudsburg University, University of San Francisco

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2886062872

FWCI: 3.711

Cites: 29

Cited by: 36

Related to: 10