Work

The perils of self‐brand connections: Consumer response to changes in brand meaning

Year: 2018

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.21137

Authors: Tarje Gaustad, Bendik M. Samuelsen, Luk Warlop, Gavan J. Fitzsimons

Institutions: Høyskolen Kristiania, BI Norwegian Business School, Duke University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2886092992

FWCI: 6.72

Cites: 41

Cited by: 56

Related to: 10