Work

Brand afterlife: Transference to alternate brands following corporate failure

Year: 2018

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2018.07.054

Authors: Cristel Antonia Russell, Hope Jensen Schau, Paul Bliese

Institutions: American University, University of Arizona, University of South Carolina

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funders: European Commission, University of Auckland

OpenAlex ID: W2886450147

FWCI: 1.342

Cites: 74

Cited by: 10

Related to: 10