Work

Planning and implementing an effective omnichannel marketing program

Year: 2018

Type: article

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-08-2016-0131

Authors: Barry Berman, Shawn Thelen

Institution: Hofstra University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2887486649

FWCI: 17.47

Cites: 25

Cited by: 144

Related to: 10