Work

The smartness paradox: the moderating effect of brand quality reputation on consumers' reactions to RFID-based smart fitting rooms

Year: 2018

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2018.07.057

Authors: Amaradri Mukherjee, Ronn J. Smith, Anna M. Turri

Institutions: Portland State University, University of Arkansas at Fayetteville, Texas State University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2887732019

FWCI: 4.92

Cites: 47

Cited by: 31

Related to: 10