Work

Retailer Categorization: How Store-Format Price Image Influences Expected Prices and Consumer Choices

Year: 2018

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2018.08.001

Authors: Anthony Koschmann, Mathew S. Isaac

Institutions: Eastern Michigan University, Seattle University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2888024263

FWCI: 6.708

Cites: 57

Cited by: 33

Related to: 10