Work

Quel smart retailing en magasin pour quelle expérience omnicanal vécue ?

Year: 2018

Type: article

Source: Recherche et Applications en Marketing (French Edition)

DOI: 10.1177/0767370118795420

Author: Christophe Bèzes

Language: French

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2888028633

FWCI: 4.48

Cites: 97

Cited by: 25

Related to: 10