Work

Is a $200 Nordstrom Gift Card Worth More or Less Than a $200 Gap Gift Card? The Asymmetric Valuations of Luxury Gift Cards

Year: 2018

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2018.07.002

Authors: Kunter Gunasti, Ernest Baskin

Institutions: Washington State University, Saint Joseph's University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2888608980

FWCI: 3.588

Cites: 30

Cited by: 18

Related to: 10