Work

The Role of Marketing Communications in Generating Brand Equity for an Event

Year: 2018

Type: article

Study design: Observational Study

Source: Event Management

DOI: 10.3727/152599518x15241431917142

Authors: Maria-Pilar Llopis-Amorós, Irene Gil-Saura, María Eugenia Ruiz Molina

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2888958277

FWCI: 2.236

Cites:

Cited by: 13

Related to: 10