Work

Attracting Facebook ‘Fans’: The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams

Year: 2012

Type: article

Source: Sport Marketing Quarterly

DOI: 10.1177/106169341202100405

Authors: Mya Pronschinske, Mark D. Groza, Matthew Walker

Institutions: University of Wyoming, Northern Illinois University, University of Southern Mississippi

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2889320289

FWCI: 25.32

Cites: 49

Cited by: 182

Related to: 10