Work

Determinants of Retailers’ Cross-channel Integration: An Innovation Diffusion Perspective on Omni-channel Retailing

Year: 2018

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1016/j.intmar.2018.04.003

Authors: Lanlan Cao, Li Li

Institutions: NEOMA Business School, Holy Spirit University of Kaslik, Reims Management School, MBS School of Business, University of Pretoria

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2889449686

FWCI: 12.1

Cites: 94

Cited by: 104

Related to: 10