Work

Advertising and Brand Attitudes: Evidence from 575 Brands Over Five Years

Year: 2018

Type: article

Study design: Observational Study

Source: Quantitative Marketing and Economics

DOI: 10.1007/s11129-018-9204-6

Authors: Rex Yuxing Du, Mingyu Joo, Kenneth C. Wilbur

Institutions: University of Houston, University of California, Riverside, University of California San Diego

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2889703196

FWCI: 4.92

Cites: 42

Cited by: 25

Related to: 10