Responsibility Attribution and Consumer Behaviour in the Light of the Bangladesh Factory Collapse
Year: 2014
Type: article
Study design: Observational Study
Abstract: The current fashion system is highly unsustainable, as continuous overproduction and overconsumption\nis contributing to environmental as well as social degradation. The aim of the\nstudy is to investigate the relationship between consumers’ perceived responsibility for the\nnon-sustainability of the fashion industry, diffusion of responsibility between different actors,\nlabel knowledge and use, perceived external barriers and environmental apparel consumption.\nTheoretically, we combine the Motivation-Opportunity-Ability-Model with norm activation\ntheory. We use a representative sample of young Swedish consumers for our analysis.\nFindings show that perceived personal responsibility as well as label knowledge and use enhance\nenvironmental apparel consumption. The small but significant negative effect of perceived\nresponsibility diffusion on environmental apparel consumption indicates that responsibilities\nbetween relevant actors might have to be delegated more explicitly than it happens\ntoday.
Authors: Tina Mueller, Wencke Gwozdz, Lucia A. Reisch
Institution: Copenhagen Business School
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2889878318