Strategic Information Disclosure: The Case of Multi-Attribute Products with Heterogeneous Consumers
Year: 2006
Type: report
Abstract: We examine the incentives for firms to voluntarily disclose otherwise private information about the quality attributes of their products.In particular, we focus on the case of differentiated products with multiple attributes and heterogeneous consumers.We show that there exist certain configurations of consumers' multi-dimensional preferences under which a firm, no matter whether producing a highor low-quality product, may choose not to reveal the quality even with zero disclosure costs.The failure of information unraveling arises when providing consumers with more information results in more elastic demand, which triggers more intensive price competition and leads to lower prices and profits for competing firms.As a result, the equilibrium in which disclosure is voluntary may diverge from that in which disclosure is mandatory.
DOI: 10.3386/w11937
Authors: V. Joseph Hotz, Mo Xiao
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2890210835
