Work

Conceptual framing of virtuality and virtual consumption research

Year: 2018

Type: article

Source: Journal of Global Scholars of Marketing Science

DOI: 10.1080/21639159.2018.1513338

Authors: Mann Zhang, Nikhilesh Dholakia

Institutions: Eastern New Mexico University, University of Rhode Island

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2890466098

FWCI: 8.944

Cites: 44

Cited by: 31

Related to: 10