Work

Distinctive elements in packaging (FMCG): an exploratory study

Year: 2010

Type: conference-paper

Source: Deakin Research Online (Deakin University)

Authors: Maria Alejandra Pinero de Plaza, Larry Lockshin, Rachel Kennedy, Armando Maria Corsi

Institution: University of South Australia

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2890521067

FWCI:

Cites: 18

Cited by: 1

Related to: 10