Work

Fashion brand green demarketing: Effects on customer attitudes and behavior intentions

Year: 2018

Type: article

Source: Journal of Global Fashion Marketing

DOI: 10.1080/20932685.2018.1503557

Authors: Shina Kim, Eunju Ko, Sang Jin Kim

Institutions: Yonsei University, Changwon National University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

Funder: National Research Foundation of Korea

Award: G3509112337

OpenAlex ID: W2890844751

FWCI: 6.708

Cites: 64

Cited by: 45

Related to: 10