Work

The Multiple Brand Personalities of David Beckham: A Case Study of the Beckham Brand

Year: 2009

Type: article

Source: Sport Marketing Quarterly

DOI: 10.1177/106169340901800307

Authors: John Vincent, John S. Hill, Jason W. Lee

Institutions: University of Alabama, University of North Florida

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2890982041

FWCI: 5.184

Cites: 11

Cited by: 41

Related to: 10