Work

A Structural Validation of Brand Personality Scale: Assessing the Congruence Effects of Sport Sponsorship

Year: 2018

Type: article

Study design: Observational Study

Source: Measurement in Physical Education and Exercise Science

DOI: 10.1080/1091367x.2018.1523794

Authors: Yongjae Kim, Soojin Kim, Seungbum Lee, Sungho Cho

Institutions: Kutztown University, University of Akron, Bowling Green State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2891297463

FWCI: 3.578

Cites: 63

Cited by: 16

Related to: 10