Work

Chapter 28 The Economic Analysis of Advertising

Year: 2007

Type: book-chapter

Source: Handbook of Industrial Organization

DOI: 10.1016/s1573-448x(06)03028-7

Author: Kyle Bagwell

Institution: Columbia University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2891340371

FWCI: 105.9

Cites: 488

Cited by: 567

Related to: 10