Work

Assimilation-Contrast Theory: Support for the Effect of Brand in Consumer Preferences

Year: 2017

Type: article

Source: RePEc: Research Papers in Economics

Authors: Elena Kokthi, Anikó Kelemen-Erdős

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2891724333

FWCI: 0.395

Cites: 17

Cited by: 3

Related to: 10