Work

Relación entre marca y consumidor en las redes sociales: estudio del vínculo afectivo de los jóvenes con dos marcas tecnológicas

Year: 2018

Type: article

Abstract: of the affective link of young people with two technological brands

Source: Revista de Comunicación

DOI: 10.26441/rc17.2-2018-a10

Authors: Marilé Pretel Jiménez, Belinda De Frutos Torres, María Sánchez Valle

Institutions: Universidad San Pablo CEU, Universidad de Valladolid, Universidad Complutense de Madrid

Language: Spanish

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2891729554

FWCI: 1.789

Cites: 19

Cited by: 16

Related to: 10