Work

Customer perception of CRM implementation in banking context

Year: 2018

Type: article

Source: Journal of Advances in Management Research

DOI: 10.1108/jamr-12-2017-0118

Authors: Neeraj Kumar Dubey, Purnima Sangle

Institution: Indian Institute of Management Mumbai

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2891989088

FWCI: 6.062

Cites: 128

Cited by: 33

Related to: 10