Work

Competitive marketing strategies of luxury fashion companies

Year: 2007

Type: book-chapter

Source: Routledge eBooks

DOI: 10.4324/9780080468174-14

Authors: Christopher M. Moore, Anne Marie Doherty

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2892214714

FWCI: 2.466

Cites:

Cited by: 39

Related to: 10