Willingness to pay more for green products: The interplay of consumer characteristics and customer participation
Year: 2018
Type: article
Authors: Shuqin Wei, Tyson Ang, Vivien E. Jancenelle
Institution: Texas A&M University – Central Texas
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2893271825
