Work

The Role of Social Media in Accelerating the Process of Acculturation to the Global Consumer Culture

Year: 2018

Type: article

Study design: Observational Study

Source: International Journal of Technology and Human Interaction

DOI: 10.4018/ijthi.2019010105

Authors: Vincent Dutot, Jessica Lichy

Institutions: IPAG Business School, IDRAC Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2893321783

FWCI: 1.342

Cites: 83

Cited by: 7

Related to: 10