Work

Development of a Brand Extension Decision-Making Model for Professional Sport Teams

Year: 2012

Type: article

Source: Sport Marketing Quarterly

DOI: 10.1177/106169341202100406

Authors: Patrick Walsh, Seungbum Lee

Institutions: Indiana University, University of Akron

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2893339959

FWCI: 3.648

Cites: 41

Cited by: 17

Related to: 10