Work

When pride meets envy: Is social superiority portrayal in luxury advertising perceived as prestige or arrogance?

Year: 2018

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.21162

Authors: Billy Sung, Ian Phau

Institution: Curtin University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2893412366

FWCI: 3.584

Cites: 32

Cited by: 41

Related to: 10