Work

Data-driven Customer Journey Mapping in Local High Streets: A Domain-specific Modeling Language

Year: 2018

Type: article

Abstract: In high street retail, abundant research has focused on conceptualizing, empirically investigating, and improving customer experience at touchpoints throughout the customer journey. However, IT”including, smartphones, near-field communication, and broadba

Source: Journal of the Association for Information Systems

Authors: C. Ingo Berendes, Christian Bartelheimer, Jan Hendrik Betzing, Daniel Beverungen

Institutions: Paderborn University, University of Münster

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2894649376

FWCI: 3.114

Cites:

Cited by: 17

Related to: 10