Work

Value-informed pricing for virtual digital products: Evidence from Chinese MMORPG industry

Year: 2018

Type: article

Source: International Journal of Market Research

DOI: 10.1177/1470785318799909

Authors: Qun Ren, Ke Rong, Chao Lu, Gordon Liu, Margaret Ross

Institutions: Southampton Solent University, Tsinghua University, Shanghai University, The Open University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Ministry of Education of the People's Republic of China

Awards: G7709815215, 关键利益相关者视角下新兴产业创新政策作用机制与仿真优化：以新能源汽车为例

OpenAlex ID: W2894662487

FWCI: 1.407

Cites: 64

Cited by: 12

Related to: 10