Work

Improving complex sale cycles and performance by using machine learning and predictive analytics to understand the customer journey

Year: 2018

Type: dissertation

Abstract: Thesis: S.M. in Management of Technology, Massachusetts Institute of Technology, Sloan School of Management, 2018.

Source: DSpace@MIT (Massachusetts Institute of Technology)

Author: Matias B Adam

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2894915568

Cites: 36

Cited by: 7

Related to: 10