Work

Services Marketing: Integrating Customer Focus Across the Firm

Year: 2004

Type: article

Source: Managing Service Quality

DOI: 10.1108/msq.2004.14.5.436.1

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2895084344

FWCI: 83.33

Cites:

Cited by: 1,789

Related to: 10