Work

The Effects of Car Insurance Customer Perception Toward Public Relation and Customer Loyalty

Year: 2018

Type: article

Abstract: The purpose of this research is to explain the effect of customer perception on PublicRelationtoward brandimage and to customer loyalty. Research used surveywhere carinsurace customer is the population. Research result showed that range score of public relation perception, brand image, and customer loyalty have good value. According to SEM analysis result shows that the higher the customerpersceptionon public relation causes the higher the brand image. and the higher the brand image causes higher customer loyalty. So, public relation has positive effect to brand image and customer loyalty. Hence, public relation as a marketing tool should be developed internally to craft the more comprehensive marketing strategy to make customer be loyal and winning the competitions.

Source: JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW

DOI: 10.22437/jbsmr.v1i2.5351

Authors: JOHANNES SIMATUPANG, HARRY BUDY

Institution: Universitas Jambi

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2895135778

FWCI:

Cites: 1

Cited by:

Related to: 9