Work

Marketing to Liminal Consumers

Year: 2018

Type: article

Source: Journal of Macromarketing

DOI: 10.1177/0276146718802348

Authors: Rongwei Chu, Jie G. Fowler, James W. Gentry, Xin Zhao

Institutions: Fudan University, Valdosta State University, University of Nebraska–Lincoln, Lancaster University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

Funder: National Social Science Fund of China

Award: G5956859113

OpenAlex ID: W2895196338

FWCI: 2.236

Cites: 90

Cited by: 11

Related to: 10