Work

Einsamkeit und die psychologische Kraft der Marke

Year: 2018

Type: book

Source: Springer eBooks

DOI: 10.1007/978-3-662-57830-8

Author: Oliver Errichiello

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2895245489

FWCI: 1.103

Cites:

Cited by: 6

Related to: 10