Work

Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects

Year: 2018

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-018-0608-3

Authors: Thomas P. Novak, Donna L. Hoffman

Institution: George Washington University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2895424969

FWCI: 32

Cites: 126

Cited by: 361

Related to: 10